Many people are already convinced that it's expensive, because their closest competitors sell similar products for hundreds of thousands or even millions of dollars. However, we offer significantly lower prices. During our initial meetings, we focus on discussing the benefits rather than the cost. In short, a pilot project on a limited fleet of equipment is typically within the cost of our team's monthly services, and if the target metrics are not achieved, we do not charge any fees. The full implementation depends on the client's existing equipment. If they do not have any equipment, we provide our own (which is cheaper than the competition) and then work on an annual subscription basis. A subscription is almost always more cost-effective than purchasing a license, which is why it is usually recommended.